What is Labubu?

Labubu is a quirky, mischievous character from the collectible toy world, originally created by Hong Kong illustrator Kasing Lung as part of his series The Monsters. I

nspired by Nordic mythology, Labubu has a distinctive look—pointy ears, a playful grin, and nine serrated teeth—that has made it a favorite among collectors.

The Labubu phenomenon took off when Pop Mart, a Chinese toymaker, signed an exclusive licensing agreement to produce Labubu figures in blind-box format. T

his led to a surge in popularity, especially after celebrities like BLACKPINK’s Lisa showcased their Labubu collections. The combination of scarcity, nostalgia, and social media hype turned Labubu into a cultural sensation, with fans eagerly hunting for rare editions and new designs.

If you're curious to see more, you can check out this Video What is Labubu? The Global Phenomenon Explained! that dives into Labubu’s global impact!